5 Facebook Mistakes Businesses Should Avoid

Facebook is without question one of online marketing?s strongest tools. Its ecosystem houses the capabilities to arrive at a massive online audience (a lot more than 728 million daily users), create & manage custom advertising campaigns, offer sweepstakes & contests to boost user engagement, and numerous other functions.





Many businesses are already utilizing Facebook more efficiently by following basic guidelines for specific commercial use. Although these more tech-savvy brands are putting their knowledge to great use, many organisations are still taking part in less than favorable practices.



Avoid the subsequent social media pitfalls to ensure the best usage of Facebook for your business:



1. Creating a personal Timeline rather than Facebook Page

Setting up a Facebook Page for the business is the first task toward connecting with your consumer base; however, the differences from a Facebook Page as well as a personal Timeline are considerable. Just as a private Timeline is designed to share quite happy with friends and colleagues, a Facebook Page is intended to speak to a mass audience. Creating your own Timeline and ultizing it as a Facebook Page will present these issues:



- Layout (A Facebook Page doesn?t have a relationship status for the reason.)

- ?Friends? rather than ?Likes? (Accepting individual friend requests will take time. Likes are instant.)

- No analytics (This service is provided for Facebook Pages only.)

- No apps (Facebook business apps are unavailable to personal Timelines.)

- No reviews (Facebook Pages offer a column for customers to analyze your services; personal Timelines don?t.)



2. Posting too often or repeating posts

Have you ever seen a commercial more than once while watching something on TV? Annoying, right? Social media is no different.



Your audience will quickly lose interest inside your message if it is repetitive, uninteresting, or spam-like. The number of posts an enterprise should make on any given day depends upon the size of its audience, average a higher level interaction, and diversity of content. If your Facebook Page has a large number of Likes and enough original content to promote, then three posts daily would be a reasonable maximum; however, one post per day is considered the undisputed status quo.



3. Posting only promotional content

When a Facebook Page only asks something of an consumer (?Like this!?), instead of offering valuable information (?Check out this interesting article!?), its audience will quickly become uninterested. A good rule of thumb is the ?80/20? rule. Your tai facebook Page should try to offer your audience valuable information (with out a sales pitch) near to 80% of that time period. Use the other 20% to shamelessly promote products or services associated together with your brand.



4. Liking Facebook Pages not linked to your business

Liking other Pages on Facebook is a great way to associate with related businesses and establish your brand identity. On the other hand, liking unrelated Pages (or inappropriate Pages) may hinder your brand?s integrity. Stick to associating with Pages that can improve your own brand identity; leave the foreign policy and religion speak with the news networks.



5. Ignoring insights

If you might be using a Facebook Page, you will possess been provided Page Insights. These analytics are somewhat limited; however, they do supply businesses with valuable info on the success of past posts and give you a chance to schedule successful posts in the future. Keep track of your Page?s engagements, reach, total likes, as well as the days & times of successful posts. Knowing what works for your business can help ensure the development of your online audience.



In the finish, all businesses function differently when it comes to Facebook. Use your best judgment about what works for your organization. Heeding these commonly ignored guidelines will put your Facebook Page prior to the game!Article Source: Optics can be a leader in digital marketing solutions for the automotive industry. Automotive marketing by Search Optics includes custom websites, seo, paid search and mobile solutions that generate leads which lead to sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services. For more details, go to